Online Advertising
Your advertisements online are resposible for people's perception
of your company offline. Getting off to the right start and staying
on track with an advertising campaign are imperative to the effort's
overall success.
Building branded advertisements such as banners,
print, classifieds, links, promotional material and the like must
be done with consideration for the entire advertising momentum,
both online and off.
Each project requires special attention to it's unique aspects.
Giving us details regarding your needs, and the overall goal before
initiating a campaign will prove to be very beneficial and will
enable us to target in on the important areas with great effectiveness.
Advertising Elements::
- Affiliate Advertising
- Typical term for advertising that drives traffic to a website
in exchange for a percent of sales from users driven to the site.
- Business 2 Business
- The targeting of online advertising to websites that cater to
business users, or targeting the business users directly.
- Banners
- An online advertisement in the form of a graphic image that
typically runs across the top or bottom of a webpage, or is positioned
in a margin or other space reserved for ads. Banner ads are historically
GIF or JPEG images. Many ads are interactive or animated GIFs
since animation has been shown to be more effective. The standard
banner is 468 pixels wide by 60 pixels high. The standard banner
is still the mainstay of online
advertising, but is quickly giving up ground to newer, potentially
more effective forms of online advertising, such as email and
interstitials
- Branding
- A traditional advertising method used to elicit a latent response
from a target based on cumulative impressions and positive reinforcement.
The most successful brands are considered "trustmarks"
and enjoy loyal, lifelong customers.
- Geo-Targeting
- Serving of ads to a particular
geographical area or population segment.
- Opt-In Email
- Email received based on a user's choice to opt-in, or rather
their choice to be on a digital mailing list that (theoretically)
is only used to send messages which will be of interest to them.
Most opt-in email is advertising. Opt-in email continues to build
market share in the online advertising world. More often than
not, opt-in is the default and user action, such as a check box,
is required to opt-out.
There are so many different combinations and variances of the above
mentioned methods that can drive a great deal of traffic to your
site, and a great deal of revenue to your company.
Let us invent, or reinvent your online advertising strategy and
placement to most effectively use your advertising dollars to attract
prime consumers. No matter what your budget, we can help you derive
the most benefit from it. Let's get started,
it's time to get the word out...
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